By The RegPoint Team On Thursday July 30th 2015

How to Run a Successful Summer Camp

Running a summer camp may seem like a piece of cake, but there’s a lot of work that needs to be done to make a camp run successfully and efficiently. A camp is a business that needs proper maintenance, great marketing, and a friendly staff to make everyone feel welcome. Here’s some pointers that will help you learn how to run a summer camp and have all the kids excited for their summer!

Maintaining Your Camp

You want your customers to keep returning each and every year and referring their friends to your camp as well, because that’s more business for you! Campers want a comfortable and fun experience and they want to be in a clean environment.

This includes:

  • Comfortable cabins
  • Well-maintained restrooms
  • Modern techniques and technology
  • Tasty and nutritious meals
  • A knowledgeable and caring staff

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Summer camp is for learning and fun, so make sure you have some awesome activities planned out for the campers. Maybe run some surveys to see what activities campers prefer, like kayaking or rock climbing?

Marketing and Social Media

If you do not have the proper social media and advertising for your camp, how will anyone know you exist? Your website is your most important marketing tool. Parents and campers see this when signing up for your camp or when inquiring more information. Make sure your website is current and up to date and it is easy to navigate through (It may be worth it to hire a web designer!). Post lots of pictures from past camp experiences so new campers can get a better feel for your camp. Create social channels such as Twitter or Facebook and update them constantly with all upcoming news and events about your camp. Collect parent’s email addresses and send out emails when camp registration is near or there is a big event coming up. Get your name out there and have others raving about you!

Hard Working Staff

Camp counselors spend the whole summer with your campers, so you want to make sure you are hiring the right people. Make sure your staff is friendly and works great in teams and with children of all ages. A first impression is a lasting impression and parents of campers want to have assurance their kids are in good hands. Lots of camps have buses that take the kids to and from camp. Your bus counselors should also be friendly and they should wear name tags, as well as the camp counselors. The staff should be properly trained, especially when it comes to first aid. Safety is vital when it comes to running a camp and this is why it is so important to hire the right people.

If you have an awesome staff, great marketing tactics, and a well maintained camp, then your camp is gonna have no competition! You’ll keep kids coming back every year and your business will be booming, and that is how you run a successful summer camp.