The RegPoint Team Monday July 27th 2015
Every company is held to some type of accountability. There has to be a measurement system in place so you can asses how your company is doing and how to improve and grow.
For events, this can be simple or complicated depending on what you want to look at. You can simply measure your event by how many attendees there were or by comparing how much you spent to how much you made. If you want to get a little more complex, you can weigh the number of metrics with things such as customer satisfaction surveys.
Either way, event planners already have a lot on their plate. This is one lest stress needed.
There are five ways to measure the success of your events that will not take up a lot of time.
Those spending the money to put on the event want your revenue to be higher then your expenses. As an event planner, your job is to have a budget that you can stick to, and then market your event to increase attendance so your revenues will exceed your expenses.
If your revenue exceeds your expenses, then you know your event did well. There are many resources out there that can help you, but some registration software like RegPoint, include a financial reporting component to help your better manage the money side of event administration.
If your event is something that happens every year, you can measure your event success by simply comparing attendance from the current years event to the past years event.
Registration software, like RegPoint, allows you to make comparisons month-over-month.
3. Customer Satisfaction
By giving out customer surveys, this allows you to gauge how customer satisfaction is doing year-over-year.
4. Media and Social Media
When events are placed in the media, get likes on Twitter, or comments on Facebook, this creates a “buzz.” This “buzz” is a great way to assess how your marketing efforts are doing.
Most social media platforms have a built-in tool that will measure your media hits and activity. This will help you to see how much buzz your marketing efforts got.
5. Training Assessment
Assessing the knowledge your attendees retained is another way to assess the success of your event. If a lot of people retained what they learned, then the engagement at your event was high.
These are five easy ways to measure your events success, but it can be easier then that. Having a great software at a great price can take all that hassle away.
Don’t make your job harder then it has to be.